Where Strength Meets Longevity.
Concierge coaching for high performers seeking resilience, mobility, and pain-free movement—in the boardroom, on the slopes, and beyond.
Premium Coaching Tracks
FranklyBack™️– From Pain to Performance
Rebuild your foundation. Regain your life. Return to strength.
A highly personalized, clinically-informed coaching track for back pain, persistent injuries, and the long road from 90% back to 100%. Whether you're navigating disc issues, instability, or lingering post-rehab limitations, this program closes the gap between “cleared” and truly confident.
You'll move from guarded, unpredictable days to restored athleticism, better posture, stronger mechanics, and long-term resilience. Every phase blends mobility, strength, breathwork, and education to unlock a body that feels capable again.
Signature 1:1 Virtual Coaching
My flagship coaching relationship for high achievers who want strength, mobility, and longevity without compromising their lifestyle.
We train together 2–3 times per week and build a fully customized plan around your goals, stress, recovery, and season of life. Programs are adaptive, data-informed, and designed to fit seamlessly into demanding schedules.
Biomechanics, mobility, strength, conditioning, and recovery strategy all converge into one integrated system that evolves with you. This is long-term, relationship-based coaching built for sustainable excellence.
Physique & Performance Intensive (8-16 weeks)
A high-touch, deadline-driven transformation designed for moments that matter.
This is an immersive coaching experience, five days per week with me — built for rapid, high-stakes, high-precision results. Strength, conditioning, mobility, and recovery are all integrated into your daily programming. Nutrition and lifestyle strategy are tailored to your physiology, stress load, and the specific look or performance you’re preparing for.
Every phase is customized to deliver peak results — whether you need to be camera-ready, red-carpet ready, or simply at your personal best on a tight timeline.
My Approach
Progress isn’t just about stronger muscles—it’s about a smarter operating system.
I train both: your physical capacity and the internal systems that regulate pain, posture, and performance.
My approach fuses precision with play, technical strength work with breath and awareness, rehab strategies with real-world performance. We'll build strength from the inside out—creating resilient joints, refined movement patterns, and confidence that carries over to sport, travel, and daily life.
This isn’t just training. It’s nervous system literacy. It’s movement freedom. It’s your next chapter.
What Clients Are Saying
Meet Frank
For nearly twenty years, I’ve helped people move out of pain, rebuild strength, and feel confident in their bodies again. I’ve had the privilege of working with physicians, Fortune 500 CEOs, global law partners, UN negotiators, senior government advisors, ultra-high-net-worth founders, actors and public figures, competitive athletes, heli-skiers, and dedicated parents and grandparents — individuals with full lives who take their health seriously and value expert guidance.
My coaching is grounded in biomechanics, mobility, strength training, conditioning, and nervous system work, shaped by early years developing and mentoring top trainers at Equinox in Manhattan and later partnering with Rosewood and other luxury properties to deliver private wellness experiences. I’ve been invited to lead grand rounds for the Hospital for Special Surgery’s Integrative Care Center, taught teams of PBI tennis professionals working at premier resorts worldwide, and led wellness workshops and keynotes for leadership teams and global organizations.
My work has been featured in USA Today, The Wall Street Journal, Forbes, Conde Nast Traveler, Bicycling, and Runner’s World, among others. As an adventure athlete, a father, and an entrepreneur, I understand what it means to build a body that has to perform in the real world — on the mountain, at home, and in the pressure of daily leadership. That lived experience shapes the way I coach and the way I support clients through their own demanding seasons.
What matters most, though, isn’t the titles or the press — it’s helping someone restore their quality of life. It’s a grandparent getting on the floor to play with their grandkids. A founder reclaiming energy and confidence. A lifelong athlete returning to the sport that makes them feel most alive. That’s the real work.
If you’re looking for a coaching relationship that’s grounded, strategic, and deeply human, one that supports your next decades of strength, mobility, and resilience, I’d love to share my story with you.
As Seen In...
BICYCLING - Knock Out Knee Pain For Good
To keep your knees healthy, focus on the muscles surrounding the joint. “Think about compound movements that involve triple extension, meaning you see the ankle, hip, and knee all opening at the same time,” says Baptiste. That targets all the muscles throughout the entire kinetic chain, strengthening any weak links along the way.
WOMEN'S HEALTH - This 15-Minute Travel Workout Will Wake Up Your Body–Stat
Perfect after a long day of traveling, this set of exercises focuses on opening the hips, shoulders, and thoracic spine to lengthen short, tight muscles and improve mobility. It also includes twists and mild inversions help fight swelling, bloat, and fatigue by increasing circulation. Whether you're on the road or stuck at the desk, this 15-min workout will help re-establish range of motion, get blood flowing and wake you up.
LIVESTRONG - 10 Ways to Burn More Calories During Your Weight-Lifting Workouts
Metabolic Resistance Training (MRT) is where strength training meets cardio. "The focus is on workout density, meaning you'll aim to do more work in less time," Frank Baptiste says. MRT works a ton of muscles and taxes both the anaerobic and aerobic energy systems, making for massive calorie burn during and after your session.
THE HUFFINGTON POST - Here's Why You Get Winded Walking Up Stairs
One strategy to help, add Intervals, "this is the best way to make those incremental jumps in your VO2 max, a measure of how well your body uses oxygen," says Baptiste. "Ultimately how efficient you are in taking in oxygen and using it will allow you to do something as intense as stairs for longer.
BICYCLING - 6 Exercises to Boost the Power in Every Part of Your Pedal Stroke
“Taking advantage of the full pedal stroke builds an efficient spin so you’re getting greater power through the whole cycle,” says Frank Baptiste, certified strength and conditioning specialist and creator of FranklyFitness.
BICYCLING - The Best HIIT Workouts For Cyclists
High Intensity Interval Training creates the same aerobic benefits and greater anaerobic benefits than moderate steady state cardio–perfect for when you're short on time.