Where Strength Meets Longevity.

Concierge coaching for high performers seeking resilience, mobility, and pain-free movement—in the boardroom, on the slopes, and beyond.

Premium Coaching Tracks

FranklyBack™️– From Pain to Performance

Rebuild your foundation. Regain your life. Return to strength.

A highly personalized, clinically-informed coaching track for back pain, persistent injuries, and the long road from 90% back to 100%. Whether you’re navigating disc issues, instability, or lingering post-rehab limitations, this program closes the gap between “cleared” and truly confident.

You’ll move from guarded, unpredictable days to restored athleticism, better posture, stronger mechanics, and long-term resilience. Every phase blends mobility, strength, breathwork, and education to unlock a body that feels capable again.

Explore FranklyBack™

Signature 1:1 Virtual Coaching

My flagship coaching relationship for high achievers who want strength, mobility, and longevity without compromising their lifestyle.
We train together 2–3 times per week and build a fully customized plan around your goals, stress, recovery, and season of life. Programs are adaptive, data-informed, and designed to fit seamlessly into demanding schedules.

Biomechanics, mobility, strength, conditioning, and recovery strategy all converge into one integrated system that evolves with you. This is long-term, relationship-based coaching built for sustainable excellence.

Signature 1:1 Coaching

Physique & Performance Intensive (8-16 weeks)

A high-touch, deadline-driven transformation designed for moments that matter.

This is an immersive coaching experience, five days per week with me — built for rapid, high-stakes, high-precision results. Strength, conditioning, mobility, and recovery are all integrated into your daily programming. Nutrition and lifestyle strategy are tailored to your physiology, stress load, and the specific look or performance you’re preparing for.

Every phase is customized to deliver peak results — whether you need to be camera-ready, red-carpet ready, or simply at your personal best on a tight timeline.

Transformation Coaching

My Approach

Progress isn’t just about stronger muscles—it’s about a smarter operating system.

I train both: your physical capacity and the internal systems that regulate pain, posture, and performance.

My approach fuses precision with play, technical strength work with breath and awareness, rehab strategies with real-world performance. We’ll build strength from the inside out—creating resilient joints, refined movement patterns, and confidence that carries over to sport, travel, and daily life.

This isn’t just training. It’s nervous system literacy. It’s movement freedom. It’s your next chapter.

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What Clients Are Saying

“I’ve trained with Frank for two years. At 69 years old, with a stressful job and a 3.5-hour daily commute, I needed to stay sharp. Frank evaluated my condition, set clear goals, and guided me with a combination of gentle cajoling and consistent progress. He convinced me I could exceed any bounds—and I did.”

– Denis Loncto, Chairman, Neville Rodie & Shaw, Inc.

“I started training with Frank two months after having my first child. I had gained more than 40 pounds, had a c-section, and felt weak. Patiently and caringly, Frank helped me rebuild strength and flexibility. After six months, I was water skiing like never before. A year later, I was snow skiing terrain I never dared to ski before. Frank’s training is fun, challenging, and always evolving.”

– Ximena S.

“After injuring my back, I missed an entire ski season. Physical therapy, acupuncture, massage, and injections didn’t work. I started training with Frank on a strong recommendation from a coworker. From our first session, Frank changed my mindset around pain and improved my strength and mobility. Within weeks, my pain was significantly lower. I returned to skiing and soon after began ski touring and surfing. Frank didn’t just help fix my back pain—he inspired me to set new athletic goals I didn’t think were possible.”

– Eric Rains

“Frank is a fantastic coach and awesome person. I was introduced to Frank after suffering from lower back pain for years on and off, and was limited in what I could do. After working with Frank, I became much stronger and mobile. I no longer have pain after a Peloton ride or when playing tennis. Despite trying prior to working with Frank, I could not have gotten there on my own. Frank cares a lot about his clients, and is always checking in and adjusting game plans to meet specific needs. He always goes the extra mile to help solve problems.”

— Jeff Berry, CFO at BluWave

“I’ve been working with personal trainers for more than 30 years, and Frank Baptiste is definitely in a class of his own. He has a remarkable eye for detail, and in just one session, quickly identified and corrected serious flaws in my training routine that more than a dozen highly experienced trainers never noticed. I especially recommend Frank for Type A personalities like myself who push themselves hard and strive for perfection. Frank took me to a level I never dreamed I could achieve.”

— Eric Starkman, President, Starkman & Associates

Meet Frank

For nearly twenty years, I’ve helped people move out of pain, rebuild strength, and feel confident in their bodies again. I’ve had the privilege of working with physicians, Fortune 500 CEOs, global law partners, UN negotiators, senior government advisors, ultra-high-net-worth founders, actors and public figures, competitive athletes, heli-skiers, and dedicated parents and grandparents — individuals with full lives who take their health seriously and value expert guidance.

My coaching is grounded in biomechanics, mobility, strength training, conditioning, and nervous system work, shaped by early years developing and mentoring top trainers at Equinox in Manhattan and later partnering with Rosewood and other luxury properties to deliver private wellness experiences. I’ve been invited to lead grand rounds for the Hospital for Special Surgery’s Integrative Care Center, taught teams of PBI tennis professionals working at premier resorts worldwide, and led wellness workshops and keynotes for leadership teams and global organizations.

My work has been featured in USA Today, The Wall Street Journal, Forbes, Conde Nast Traveler, Bicycling, and Runner’s World, among others. As an adventure athlete, a father, and an entrepreneur, I understand what it means to build a body that has to perform in the real world — on the mountain, at home, and in the pressure of daily leadership. That lived experience shapes the way I coach and the way I support clients through their own demanding seasons.

What matters most, though, isn’t the titles or the press — it’s helping someone restore their quality of life. It’s a grandparent getting on the floor to play with their grandkids. A founder reclaiming energy and confidence. A lifelong athlete returning to the sport that makes them feel most alive. That’s the real work.

If you’re looking for a coaching relationship that’s grounded, strategic, and deeply human, one that supports your next decades of strength, mobility, and resilience, I’d love to share my story with you.

My Story

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