Company Profile

About Us

FranklyFitness is a holistic fitness lifestyle brand and wellness consulting company headquartered in New York City. Founded in 2010 by Boston College social entrepreneur, Frank Baptiste, the FranklyFitness mission is to educate, enlighten and empower others to move well, feel well and be well. Featured by Forbes, SELF, Tennis and Whole Living magazines, FranklyFitness is the choice of NYC professionals, movie stars and competitive athletes alike.

Our integrative holistic perspective, individualized program design, and most importantly, our people, set us apart from the rest in the industry. We offer concierge private coaching to individuals, fitness management solutions for luxury hospitality groups, trainer education, as well as employee wellness programs for business organizations.

Our Team

Lead by founder and Certified Strength and Conditioning Specialist, Frank Baptiste, CSCS, the FranklyFitness team represents a diverse network of nationally certified fitness professionals and holistic wellness practitioners. The FranklyFitness team is advised by Dr. Yetsa Taukli, MD, MPH, board-certified Physiatrist at Harvard Medical School, diplomate of the American Board of Integrative Holistic Medicine, National Institute of Health scientist and public health advocate specializing in determinants of physical activity, exercise compliance and motivation.

Our Vision and Strategic Alliances

Our vision is to be the standard of holistic fitness excellence. We strive to align ourselves with best practices in the industry and leading experts and certifying bodies such as the National Strength and Conditioning Association, National Academy of Sports Medicine, American College of Sports Medicine, Functional Movement Systems, Precision Nutrition, as well as organizations that provide the best products, tools and services. Our partners and affiliates include Hospital for Special Surgery in NYC, Rosewood Hotels and Resorts, and Peter Burwash International Tennis Specialists.

Destination Wellness Retreats and Resort Fitness Management

In 2011 FranklyFitness teamed up with Rosewood Little Dix Bay to design their first-ever Wellness Retreat Series. The eco-luxury resort located on Virgin Gorda, British Virgin Islands and founded on Lawrence Rockefeller vision for harmony with nature has since developed a quintessential partnership with FranklyFitness. In January of 2014, Little Dix Bay celebrated their 50th anniversary and their inaugural season with FranklyFitness staffing a full-time Fitness Professional on property.

Social Responsibility and International Outreach

FranklyFitness is committed to giving back and serving the global community. In addition to sponsoring children through Children International and Child Fund International our volunteer efforts have included physical education classes for 1st and 2nd grade students of The Little Rainbow School in Virgin Gorda, employee fitness classes at our partner resort, community health fairs in the Bronx, New York, adaptive sports programs with Teton Adaptive Sports and Teton Kids in Jackson, Wyoming, and youth football programs in West Africa.

About Frank

Frank Baptiste is an adventure athlete from New England who lives for alpine skiing, cycling and all things outdoors. While Fitness Manager for Equinox Fitness Clubs in Manhattan, Frank lead 30 of the industry’s most talented professionals, teaching and overseeing program design and results of 275 clients while refining his teaching techniques. A Certified Strength and Conditioning Specialist, Frank specializes in program design, mobility and functional strength training.